Visual Impact Muscle Building

My Visual Impact Transformation

What is Visual Impact Muscle Building?

Visual Impact Muscle Building is a workout program designed to build pure muscle strategically without gaining any fat. This program has 3 phases lasting 2 months each. In addition there is a bonus phase which is pretty cutting edge.

  • Phase one focuses on rapid muscle growth to the areas that need it most
  • Phase two focuses on a hybrid of muscle growth and muscle density training
  • Phase three focuses on pure muscle density training in addition to intense fat loss workouts – this is gonna reveal insane muscle tone

This approach is completely different than any other bodybuilding workout program out there. The idea here isn’t too build as much muscle mass as possible like most bodybuilding programs. Instead the idea is to build muscle in a way that really enhances your physique.

Who is the Author?

Rusty Moore is the author of visual impact muscle building. He runs a hugely popular site called Fitness Blackbook which is targeted towards building the lean and fit hollywood physique.

Who is Visual Impact For?

Visual Impact is for guys who want to build a lean, fit and muscular physique. It doesn’t matter if your skinny and need to add muscle or if your bulky and you need to burn fat and increase muscle definition. All that means is that you’ll start at different phases. On a side note – Phase three is the best fat loss / muscle toning routine I have ever followed. It enabled me to lose several pounds of fat per week while maintaining all of my muscle and increasing my strength. In fact I believe every mixed martial artist, boxer or wrestler should utilize phase 3 to cut weight for an event.

What did I like About Visual Impact Muscle Building?

Visual Impact is written by Rusty Moore, a fitness expert who actually gets it. He understands that people would rather look like a lean Hollywood action star or underwear model than a bulky, pumped up bodybuilder. The workout programs are tailored exactly to give your physique the biggest visual impact (hence the name). If you gain 10 pounds of muscle on visual impact you can be damn sure you are going to look 10x better. I can’t say that about any other workout program. The visual impact program is one that will really enhance your life. You don’t have to obsess over eating 6-8x per day, taking 10 different supplements or worrying about losing muscle if you go on a weekend get-away with your friends. A lot of guys don’t want to go traveling with their friends because they are worried they will lose muscle. What’s the point of working out and being fit and healthy if you can’t enjoy yourself?

The bonus phase is really cool too. It explains how to shrink wrap your skin over your muscles to make yourself look extra defined. I haven’t even heard about this little trick UNTIL reading the book and now I use this all the time to get ready for photo shoots. Really makes you stand out against other models. Here is a video of me after completing the shrink wrap phase.

What didn’t I like about visual impact muscle building?

For $47 visual impact has amazing value. But if I had to choose one thing that I felt was missing it would have to be more workouts. This isn’t so much of a problem for me because I can customize my workouts myself. I know the most effective exercises for building the perfect body and I know how to properly implement them into a workout plan that will provide results fast. However for most people out there they really don’t know that much about program design.

Now I decided that Visual Impact Muscle Building has way TOO much value to throw away because of a lack of workout routines. So that is why I decided to create 16 weeks worth of workouts that will really transform your physique to a whole new level. The workouts are especially customized to pack on solid muscle to the areas that need it most using the exact same principles from visual impact muscle building.

So all you have to do is purchase the program through one of the links on my website and send an email to me at Title the email, “Visual Impact” and attach your recipt to the email. I will then send you the 16 weeks of additional workouts for free.


I strongly recommend Visual Impact Muscle Building for anyone that wants to build muscle in the most visually stunning way possible.


  1. Daniel Glassman

    Hey Greg love the site,
    I just purchased Rusty’s program and am pretty psyched to start it. I’m 5’10 and currently weigh 160 pounds and I’m not really sure which phase to start at. I’ve been working out consistently over the past year and a half and am in pretty good shape and look pretty good also. I’m really looking to cut down on body fat and get the lean angular look, but I don’t really know where to start at. I want to start phase II but I might start at phase I just to be safe. Any advice on which phase I should start at?

    • Greg

      If you’re more focused on cutting down your body fat then I’d recommend doing phase two and then phase 3 before going back to phase one.

  2. Ed

    Hi Greg, I have a few questions regarding Visual Impact :)
    Did you follow the upper body specialisation routines in phase 1+2 ?
    And why does Rusty say for phase 1 only 3 days per week, whereas in the upper body specialisation it is 4 days per week?

    • Greg

      Yes I did upperbody specialization.
      Ed, you need to read more carefully. In phase one there are 3 workouts but you will actually be working out 4 days per week cycling through the 3 workouts. Ex: Monday, Tuesday, Thursday, Friday.

  3. Adonis

    Hey Greg, i just finished three months of P90X and i just got this product Visual impact muscle building and i read through it and it says to work out three days a week but thats not going to be enough for me as im used to working out 6 days a week. The problem im having is on day 1 it says

    Exercise – Barbell bench press

    Sets & reps – 12, 10, 8, 6, 12-15

    Notes – pyramid the weight

    what does this mean?


    • Greg

      You should read more carefully! There are three workouts but you will be training 4-5 times per week. 2 days on 1 day off.
      Use the same weight for 12, 10, 8, 6. Short rest periods will mean you won’t be able to do as many reps. Then reduce the weight for the last set.

      • Adonis

        Yeah my bad i read through the whole book this time, before i just scanned throught it but thanks for the reply.

  4. Dan

    Hey Greg,

    I’ve only just stumbled upon your site and fantastic advice for so many people wishing to improve both the visual impact of their bodies as well as their general fitness levels.

    What you have achieved is such a tremendous inspiration, and I wanted to ask your advice on initial weight loss.

    I’m 6ft 1, and currently weigh 230lbs. My weight has fluctuated for the past few years from as much as 252lbs to as little as 205lbs. I’m now determined to break the 200lb barrier and have started a very low calorie diet (400-600 a day) combined with daily exercise.

    I’m just wondering if you feel it a more beneficial idea to lose the weight first and then build muscle and tone up, or build the musle at the same time as losing weight (fat)? Does that make sense?

    I’m basically struggling to get back to a ‘good enough’ weight and physique that I can be happy with!

    Thanks in advance for your help!

    Best wises to you and your family…

    • Greg

      Whenever you’re dieting you want to do 3 strength workouts per week! This will at the very least ensure you don’t lose any muscle and strength. Most likely you will experience some muscle gain and good strength gains while dieting with the right program. If you don’t lift when you’re dieting you will lose muscle and you won’t actually lose as much body fat as you could.

      400-600 is extremely low calories, I don’t advise this! At the very lowest I would go with 10 calories per pound of goal bodyweight, 2000 for example. If you want to lose weight a bit faster I’d addd in 30-45 minutes of cardio per day. If you go too low in calories you’ll just be losing more muscle and the same amount of fat.

      • Dan

        Hey Greg,

        Thank you so much for your advice. I really appreciate it! I’ll certainly increase both the calorie intake and the workout/ cardio. I think my greatest problem was wanting to lose my excess weight too fast! I really do have an issue with looking in the mirror right now so to lose the weight as quickly as possible had been my only focus. I guess starving myself is not the best way to go!

        Thanks again for giving us overweight guys something to believe in!

        Best as always and continued thanks…

        • Greg

          We all want to reach our goals as fast as possible! What is much more important than hitting our goals is building the proper habits/lifestyle so when we get there we can continue it for life. Learning to adopt a healthy nutrition program that allows you to lose weight without starving/suffering and building your fitness levels is most important. Once you nail that you’re set.

  5. gio

    hey greg im about 177 lbs and im 6 ft 2 should i keep gaining weight up to about 185 lbs or should i start getting shreaded now


    • Greg

      If you’re over 12% bf I’d recommend cutting down to 10%. If you’re under 12% you can focus on building muscle up to 185 lbs.

      • gio

        hey greg im still skinny and i want to keep gaining weight but i have love handles should i try getting rid of them first or should i just keep gaining weight

        • Greg

          Get rid of them first! Lean down slowly and keep strength training. Once you lose the love handles you can focus on building muscle.

  6. Mig

    Hey Greg,

    Did you do phase 1 with all the volume Rusty recommends? Phase 2 and 3 look solid to me, but Phase 1 looks way too high in volume, specially the chest, triceps and shoulders day (upper body specialization). Furthermore, don’t you think it’s unbalanced? There’s way less pull work than push in phase 1 (I’ve always heard you should either pull as much or more than you push).

    I’m thinking of starting VIMB upper body specialization, but with the following tweaks:
    1. Less volume on Day 1 (I’ll probably eliminate the dumbbell flys and the lying tricep extensions)

    2. Eliminate the Nautilus Pullover (pullups are enough for lats) and do an additional 4 sets of Seated Cable Rows instead (for a total of 8 sets of seated cable rows) on day 2

    3.Do less ab work (I’m expecting my abs to stand out when I finish phase 3 and I don’t want to get the “gut of abs”)

    What do you think? My main goal is to build muscle size (and density, later on) in the upper body with special focus on the shoulders (I’m aiming for that golden ratio ;) ).

    Thank for all your support!

    • Greg

      Phase one is very, very high volume! But it’s very good for sarcoplasmic growth. Yes, you can make those adjustments, I think that will work just fine given your goals. That said, I don’t think you really need to do an extra 4 sets of cable rows. Maybe do 2-3 sets of one arm dumbbell rows or renegade rows instead.

  7. Paul

    Hi Greg! Great website! You thought me a lot! :)

    I got the Visual Impact Muscle Building Course and I have a question. Can I do phase 3 first in order to lower my bf to around 8% and then do the other two phases?

    I ask this because you always suggest that we should lean down first and then start a lean bulk to out weight goal.

    Thanks and keep up the good work!

  8. Mike

    Hey Greg,

    I’ve been doing VIMB phase 1 for 3 weeks now and I’m having trouble increasing the weights. I did get slightly stronger on the bigger compound movements (incline DB press and bent over rows) but I’ve been using the same weight in my isolation movements (lateral raises, barbell curls, dumbell curls) for the last 3 weeks, I can’t increase the weight (I’m getting similar reps workout after workout).

    Is this expected or should I be getting stronger in the isolation movements as well? Will not increasing the weight in those movements hinder muscle gains in this phase? I go to near failure on most sets (except the last set of each exercise), is that the problem (Rusty said going to failure was alright in this phase)?


      • Mike

        Glad to know it is expected, I was getting worried.

        I’d like to ask 2 more questions:

        1) In phase 2 Rusty recommends HIIT, but wouldn’t that be necessary only for people looking to lose fat in this phase?
        I want to build muscle and strenght, therefore being in a caloric surplus, so I’m thinking about not doing the HIIT, what do you think?

        2) I can’t lift heavy weights safely where I workout (home), so I won’t be able to do a phase 3 type workout. Would doing a phase 2 type workout combined with the HIIT he recommends and a caloric deficit provide similar results to doing phase 3 style workouts (losing fat while maintaining muscle mass)?

        Thanks Greg.

        • Greg

          1) Yah if you don’t need to lose fat then you won’t need HIIT. You could just do 2 HIIT sessions per week if you want.

          2) Yeah you’ll get the same fat loss benefits eating at a calorie deficit with phase 2 training. You just won’t build quite as much strength.

  9. Jon

    Hey Greg,

    I really can’t tell you how much I appreciate your site–it’s off the hook! I was wondering what your opinion of Clay Rogers’ Hollywood Physique workout was. How does it compare with VI, Adonis, or your Shredded/Muscle Building Courses? Might be tricky to be objective on that last one :)

    Thanks again!

    • Greg

      Thanks man! Appreciate the adoration.

      I’ve actually never read Clay Rogers workout program so I have no clue.

  10. Alan

    Hi, I have a back issue and was wondering if I can substitute ab wheels and renegade rows for different exercises?

  11. Jess

    Hey Greg,

    I just started the VIMB program about a week ago, so far I am liking it a lot! I have looked at a lot of different programs but none of them seem to focus on having the “Holywood” look, which is exactly what I want.

    I am 17, almost 18 (2 more months) I currently weigh 155 LBS and am 5 10″.. I would like to weigh about 170-175 LBS by the end of the program. My question to you is, do you think this is possible? Assuming I do not miss a workout day and eat correctly for the duration of the program.

    Also, what would you recommend for my calorie intake? And should I do the program in the order of phase 1-2-3? Or should I switch them around for my particular weight and height?

    Any advice, tips or suggestions would be greatly appreciated! Thanks!

    • Greg

      Gaining 15-20 lbs of muscle will take at-least a year. I recommend eating around 16.5 calories per pound of bodyweight. Adjust accordingly so that you’re gaining about 0.5 lbs per week consistently.

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